Google has invested $1m in driving awareness around social issues with its Creators for Change programme.
The company has backed six creators to highlight crucial social topics with the grant scheme to cultivate the video ecosystem as a place where healthy discourse can take place.
YouTube said in a statement: “YouTube Creators for Change is a new initiative dedicated to amplifying the voices of role models who are tackling difficult social issues with their channels. From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, these creators are helping generate positive social change with their global fan bases.”
The first six ‘Creators for Change’ ambassadors will be Natalie Tran (Australia), Abdel en Vrai (Belgium), Nilam Farooq (Germany), Omar Hussein (Saudi Arabia), Barış Özcan (Turkey), and Humza Arshad(United Kingdom).
The company looks to secure more ambassadors in the coming future.