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Advertising Business on the Move The Guardian

Business on the Move: the Guardian, BBC Four, WKD


By Jessica Goodfellow | Media Reporter

September 23, 2016 | 5 min read

Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department.



The news comes as the publisher is reportedly undergoing a gradual transition into a membership model. A 12-strong Oliver Hub team will sit within the Guardian’s office alongside its existing marketing team.

BBC Four has appointed Seven C3 to boost its social media content strategy, following a competitive pitch. The content marketing agency will be responsible for content creation across BBC Four’s social accounts and will develop campaigns to support key shows, including upcoming show Lost Weekend from Keith Richards.

SHS Drinks has strengthened its agency roster in anticipation of the reinvention of WKD with the appointment of integrated shop Life Agency following a competitive pitch. Life Agency’s initial remit will be to support the brand’s new ‘For the Now’ positioning, working on the channel strategy and implementation of that strategy as the drink brand aims to be more relevant to the core 18-24 year old target audience.

Part of the agency’s remit will be working closely with the brand’s social media channels and incumbent creative and media agencies Bray Leino and Mediacom respectively.

Visit Wales has chosen iCrossing as its digital agency to manage all its digital marketing activity for the next two years following a competitive pitch. The agency will continue to develop integrated campaigns to promote Wales as a popular tourist destination, working collaboratively with multiple agencies to create and distribute the campaigns.

It now also has the added responsibility of overseeing ‘trade and invest’ with the Welsh Government, tasked with attracting new businesses and investment to Wales as well.

Janalakshmi Financial Services (Jana) has awarded its media account to GroupM’s Maxus, to be handled out of its Bangalore office. As part of the win Maxus and ESP Properties, GroupM’s specialised team on entertainment and sports, orchestrated its first association for Jana with the Board of Control for Cricket in India (BCCI) as an official sponsor for a period of three years.

Simplot has appointed J. Walter Thompson Melbourne as its lead creative agency across key brands Birds Eye, Leggo’s, Lean Cuisine and I&J after a competitive pitch process that commenced in June.

Virgin Disruptors 2016, an event designed to bring together ‘disruptive' business leaders to debate key global issues, has appointed TVC Group to deliver an integrated comms campaign.

TVC won the brief following a competitive pitch and has been tasked with positioning Virgin Disruptors as a hub for entrepreneurship, intrapreneurship and disruptive thinking. The team will deliver a full PR programme, aimed at increasing digital reach through moments online, as well as driving ticket sales to the event and traffic to the Virgin website.

Tribal Worldwide Hong Kong has announced a host of new business wins following the appointment of Leo Tsui as head of Tribal to grow and strengthen DDB Group Hong Kong’s digital offering. The agency has signed agreements with a range of global and local brands including Johnson & Johnson, Moët Hennessy, Invisalign, Hong Kong Tourism Board (HKTB) and AXA.

In partnership with DDB, Tribal Worldwide Hong Kong will also work on the digital duties for new clients MPFA and Hang Lung Properties. The group has added an additional three clients in Hong Kong Airlines, China Mobile and Takeda, with the latter falling under DDB’s events arm Live.

Malaysia Dairy Industries Pte Ltd has appointed Dentsu Singapore, part of Dentsu Aegis Network, to become agency of record for juice product Marigold Peel Fresh. Dentsu will develop and manage the Marigold brand across media channels which includes multiple channels television, print, out of-home (OOH), in-store, to digital and social content.

Advertising Business on the Move The Guardian

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