The Drum Digital Trading Awards US, in association with Media IQ, has awarded Goodway Group and its client Appleyard Agency with the Grand Prix at the inaugural ceremony in New York.
The ‘Driving Pensacola Tourism through Digital Innovation’ campaign was named as the major winner, having also picked up the prize for the Most Effective Programmatic Media Partnership. Other winners on the night included the Chairman’s Award going to Media IQ Digital and SYZYGY for Avis Budget Group, the Most Effective Agency named as M&C Saatchi Mobile and Most Innovative Publisher revealed to be IDG TechNetwork.
This was the first year that The Drum has held the event in the US, with over 300 professionals from the advertising industry attending the awards at the Edison Ballroom in New York.
Sponsoring the awards alongside Media IQ was the Guardian US, The Trade Desk, The American Association of Advertising Agencies, Ad Ready, Nielsen Marketing Cloud, Fast Pay, OpenX, The Weather Company, Teads, Optimatic and Tint.
Judges included chairman Benjamin Dick, IAB, US, director of industry initiatives, Mack McKelvey, founder/CEO of SalientMG, Eamonn Store, North American CEO of the Guardian, Trevor Johnson, director, global agency development, Facebook, Erich Wasserman co-founder, chief revenue officer, MediaMath, Jana Jakovljevic, head of programmatic solutions, Spotify, Michelle Zitz, programmatic director, the Economist Group, Joe Kowan, head of programmatic worldwide, GroupM Connect, Christopher Murphy, managing director global for Programmatic, OMD, Jim Daily president of US & Canada, Teads and Zach Oberman, client solutions, senior associate at Google.
Commented Dick: “The Drum Trading Awards provide long overdue recognition for the creativity, ingenuity and entrepreneurial thinking that is required to navigate the complexities of the programmatic landscape and develop sound targeting, measurement and optimization strategies. These awards generate excitement and appreciation for the discipline and the unique skill set that it demands. The inaugural round of entries showcased a diverse group of talent from across the branding and DR spectrum. They demonstrated a wide range of trading sophistication, with many entries setting a high standard for future award classes. I expect these awards to pick up momentum over the coming years as the industry looks to celebrate the central role that digital trading plays in modern digital campaigns.”
Further details around the awards and the Digital Trading sector will published with the next US issue of The Drum on 2 November while further digital advertising content will be discussed during Programmatic Punch, The Drum’s two-day event during Ad Tech New York.