Even as Hillary Clinton makes history by being the first woman to lead a major political party’s presidential ticket, women still have a long way to go when it comes to running for office. In fact, women only hold 22 per cent of elected positions despite making up more than half of the US population, according to political organization Ignite National.
To try and change this, Ignite National – a group that works to encourage young women to run for office – has created a public service announcement to drive home its point that society plays a big role in shaping how girls view themselves and their capabilities.
In the PSA, a young girl standing next to a teddy bear gives a mock stump speech while a boy holds up an American flag behind her. In her speech, she discusses how she won’t want to be president anymore by the time she’s 13 years old since by that point, too many people will have told her that’s she’s “bossy” and will instead encourage her to “be a good girl.”
“If grownups like my mom and dad, grandpa and grandma, and even my teachers, just told me that I belonged here, I would believe them,” she says. “I’d know if I run for office someday, I can win. Just like any boy.”
The campaign, which was created by Pereira & O’Dell and directed by Meena Singh, was created in partnership with Amy Poehler’s Smart Girls platform. According to Pereira & O’Dell, Smart Girls is serving as the main media support for the campaign.