Pizza Hut enlists the help of a homesick alien and other 'bragspeople' to promote the chain in latest campaign

After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza.

The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week.

In the ads, random Pizza Hut “bragspeople” shamelessly plug the chain so its employees don’t have to. In one spot, a homesick alien that has been stuck on Earth for years says that “Pizza Hut makes the best pizza in the entire universe, but they won’t tell you that.” He then goes onto compliment the many facets of planet Earth – including its “oceans that are not filled with lava” and “crimes that are not punishable by being crushed” – before once again praising Pizza Hut for creating pizza that is “astounding, even by the standards of the infinite.”

Another ad features a “bragsperson” who recently survived a near-death experience yet is still determined to try the Grilled Cheese Stuffed Crust Pizza.

According to Droga5, the campaign is based off of the insight that “Pizza Hut has never lost sight of its midwestern roots of being the humble brand that it is. Tooting its own horn is just not in its nature.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.