Grey London has snapped up former Isobar UX and content partner Grace Francis to join to the innovation and tech team as an experience planning partner.
Having previously worked with the agency on its Marks & Spencer pitch, she will lead the development of the agency’s experience strategy capability, bringing together digital strategists, UX leads and data analysts.
Wayne Brown, chief operating officer at Grey London, said: “Grace’s know-how in service design, product innovation and e-commerce will help us unlock bolder experience thinking and more powerful strategies. Ultimately, she will work with our clients to identify real business issues, which we can then solve creatively with new service and product ideas, as well as more integrated communications. It’s an exciting appointment for us; she’s already changing the way we work and what we make for the better.”
Francis added: “I’m incredibly excited about combining experience thinking and lean methodologies with Grey’s world-class creative to provide clients with holistic and bold responses to business and creative challenges.”