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Dixons Carphone Technology

Dixons Carphone builds Amazon Dash-style ‘panic button’

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By John Glenday, Reporter

September 22, 2016 | 1 min read

Dixons Carphone has been revealed to be beavering away on an Amazon Dash-style ‘panic button’ capable of transferring consumers direct to customer services when something goes wrong with an appliance or gadget.

The tactile device is being geared toward less tech savvy consumers by triggering an automatic callback when the button is depressed whilst also relaying device and model numbers to eliminate the hassle of scouring the back of your washing machine for a grubby numerical code.

Developed in tandem with its Know How app, which works in a similar fashion by storing warranty and insurance information, the prototype has been conceived as a means of cutting hassle and frustration for customers.

The device is the brainchild of Dixons’ head of technology Dave Ward as the business seeks new innovations amidst emergence of the Internet of Things.

Dixons Carphone Technology

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