Virgin Disruptors 2016, an event designed to bring together ‘disruptive' business leaders to debate key global issues, has appointed TVC Group to deliver an integrated comms campaign.
TVC won the brief following a competitive pitch and has been tasked with positioning Virgin Disruptors as a hub for entrepreneurship, intrapreneurship and disruptive thinking. The team will deliver a full PR programme, aimed at increasing digital reach through moments online, as well as driving ticket sales to the event and traffic to the Virgin website.
The activity will target entrepreneurs, intrapreneurs and senior leaders who want to be reinvigorated and energised.
This year marks the sixth instalment of Virgin Disruptors, which has carved out a reputation for delivering outspoken speakers and igniting sometimes controversial debate around issues ranging from digital disruption to the way we work and the future of education.
Lisa Thomas, global head of brand and managing director for VirginEnterprises Limited, said: “Virgin is all about inspiration, innovation and creating tangible change across businesses and the world. Disruptors is the embodiment of the Virgin brand, giving people an opportunity to connect with like-minded individuals who are breaking boundaries and activating change in their own lives. This year’s event features incredible people who have created change and are ready to inspire the next wave of entrepreneurs.”
TVC Group Group managing director James Myers added: “We’re always up for a bit of disrupting so this is the perfect brief for us. Virgin Disruptors rips up the rule book and shows how you can achieve success with provocative thinking and action, something we know only too well!”
Virgin Disruptors 2016 takes place in London on 3 October and will feature a panel of keynote speakers including: Virgin Group founder Richard Branson; Dr Andy Walshe, head of performance at Red Bull; Nisreen Shocair, president of Virgin Megastore MENA and one of the most celebrated entrepreneurs in the Arab world; and former gang leader Karl Lokko, now an activist and influencer.