MullenLowe London's chief creative officer, Dave Henderson, departs
MullenLowe London’s chief creative officer, Dave Henderson, has left the company to pursue other creative opportunities following its unveiling of plans to create a new global corporate identity.
MullenLowe London’s chief creative officer, Dave Henderson
Henderson's departure brings to an end his 18 year working relationship with Rich Denney, MullenLowe London’s executive creative director. He will be temporarily replaced Jose Miguel Sokoloff, global president of MullenLowe Group’s creative council and co-chairman and chief operations officer of MullenLowe SSP3 in Colombia.
His departure follows closely on the heels of the company’s announcement that it would be implementing a new brand identity to reflect the positioning of MullenLowe Group as a global creative boutique.
Alex Leikikh, global chief executive of MullenLowe Group said: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model. A network where we bring together the best cross section of our talent across all disciplines to work on client business challenges and drive more creativity”
The MullenLowe Group network will now consist of 4 main brands: MullenLowe, delivering integrated marketing communications solutions, MullenLowe Profero, the digital pure-play network, MullenLowe Mediahub, providing media planning and buying solutions, and MullenLowe Open offering behavior-driven activation, CRM and shopper marketing.
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