To promote the launch of spy thriller "Berlin Station", produced by Paramount TV and Anonymous Content, premium entertainment network EPIX teamed up with the technology agencies Ayzenberg, WIREWAX and Scopic to create an interactive 360-degree experience.
Available at BerlinStation.com, the micro-site is narrative-driven and provides viewers with insights into the characters and storyline ahead of the series premiere on October 16th. The platform works on both desktop and mobile and can be experienced without headgear.
During the 10-part experience, viewers can follow the protagonist's journey through Berlin, gathering unknown information about the plot and character archs, as well as knowledge about the city. The experience takes users to different locations in Berlin, such as the Plaza or one of the many underground stations. The "Berlin Station" writers were involved in developing the storylines, making it possible for the three tech agencies to create a completely immersive experience.
Each location on the map can be accessed right away, although it is recommended to follow the route. Users start their mission with a briefing in the CIA headquarters, where they can discover the office in 360-degrees. Interactive touch points uncover clues and important information users need to access in order to progress with the story.
All the other locations offer 360-degree experiences as well and include information and clues to uncover. When cycling through Berlin, for example, users can look around and learn more about the city by clicking on the touch points of the Brandenburg Gate and other famous sights.
While the interactive experience already introduces viewers to "Berlin Station", it works best alongside the show. New content will be released along with each new episode.
Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.