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Expanded Netflix research shows how quickly viewers get hooked to series


Last September, Netflix introduced data showing the exact episode that hooked viewers to a TV series. This year, Netflix has expanded on the research, looking at 30 additional series across nearly 40 countries.

Netflix defines the hooked episode as the one when 70 per cent of viewers who watched the episode go on to complete season one of the same series.

It turns out that, even looking across so many countries, people get hooked on the same episodes and shows with similar themes (mysteries, young love, family drama, crime, and, of course, dogs).

“We've always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond,” said Cindy Holland, Vice President of Original Content at Netflix. “The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we’re excited to deliver variety in stories to our members, whether they’re political dramas from France or musical dramas from the Bronx.”

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