Marketing services company Paperhat Group’s largest subsidiary, Paperhat Communications, has merged with production specialist Nirvana CPH to create a larger, more creatively focused business.
Paperhat Group will take a majority stake in the new entity along with Nirvana CPH founders, Spencer Wallace and Garry Stiff. Paperhat Group’s Managing Director, Tony Rapacioli, will be instrumental in shaping the future of the new business.
Tim Peppiatt, Paperhat Group’s chief executive officer, said: “We are delighted to welcome Nirvana CPH into the fold; not only does this expand our marketing proposition globally but its client roster – including Burberry and Stella McCartney – sits perfectly with ours. Nirvana CPH shares our corporate vision and complements the carefully selected group of companies within Paperhat.”
Gary Stiff, managing partner at Nirvana CPH, said of the merger: “We crafted the phrase ‘Creative Production House’ when Nirvana started 12 years ago, to cover all aspects of brand launches and multi-channel activity. To move things forward we needed a global partner who shared in our passion to create. So we are very excited to join the Paperhat Group as through its network we can enable global launches for all our customers. We look forward to sharing our joint expertise and delivering great creative solutions to a wider audience”.
Nirvana CPH is the latest addition to the London based company and will add specific creative retail expertise to Paperhat Group’s current portfolio. The Paperhat Group now has over 230 employees with global headquarters in London and offices in Manchester, Sofia, Warsaw, New York and Hong Kong.