Made.com creates ‘live in’ shop window to highlight the bed as the centre of the home
Made.com has rolled out a stunt to hit home the fact that the bed is the centre of the household, backed by research showing the plethora of activities that take place there.
Made
Looking to highlight the ever-shrinking size of people's living space, especially in London, the brand found that the bed has overtaken the sofa as the most used piece of furniture in British homes.
A quarter of respondents in a survey of 2,000 said that they eat at least one meal a week in bed with that number rising to 55 per cent of 18-24s. A quarter also regularly work from bed.
Jo McCafferty, architect and director at Levitt Bernstein, said: “Space is at such a premium, especially in cities like London, and so sharing homes is becoming increasingly prevalent. This means that every millimetre in the home needs to work hard and be flexible and functional.
“Through well designed, efficient and inventive homes with generous shared space, communities are better able to knit together too – creating happier places to live."
The most commonly bed-bound activity was sex, with 77 per cent of respondents partaking in the bedbound activity.