How is digital transformation happening?
The Drum, in partnership with Turn, has launched a report on digital transformation, exploring how successfully brands are meeting its challenges and opportunities.
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The report, featuring insight and advice on how brands can best prepare for digital transformation, follows a Drum Breakfast Briefing in partnership with Turn, debating the complex subject of Digital Transformation.
The report features input from Richard Robinson, Turn EMEA managing director; digital transformation, marketing and strategy consultant Howard Scott; Nicole Yershon, the former Ogilvy executive who founded the network’s Ogilvy Labs; and John Barnes, chief digital officer of Incisive Media.
The downloadable report is informed by their opinions and aims to give marketers, media, ad and tech executives an insight into how to manage the digital transformation process at their own business.
Digital transformation is one of the hottest topics in the marketing industry as changing consumer behaviour, enabled and engendered by digital technology, disrupts every business.
However, despite industry froth, legacy structures and systems can be a significant hurdle to true digital transformation.
This report aims to be helpful resource in making this move.