Furniture retailer Hammonds has launched its first ever TV commercial following a record year for sales.
The ad was created by integrated marketing agency Brass, which has had a relationship with Hammonds since 2007, providing online and offline marketing, PR and media services. During that time, Hammonds has grown to over 100 stores and concessions nationwide to become one of the leading retailers of fitted furniture in the UK.
Kirsty Oakes, marketing manager at Hammonds, said: “Having recently rebranded, we thought the time was right to bring Hammonds to a wider audience on TV. We have worked with Brass for a number of years, and they have a great understanding of our business, and were our obvious partner”.
David Lavelle, managing partner at Brass, said: “We are delighted to have created this commercial for Hammonds. It was a logical next step in terms of the presentation of the brand and its continuing growth”.
The commercial was written and art directed by Mike Black and Jason Mortimer of Brass, was produced with The Mob and directed by Jon Dennis. The ad first aired on Channel 4 on 14 September 2016 and is currently running nationwide.