BMW has announced that it is reviving its film arm with the launch of ‘The Escape,’ a short movie starring Clive Owen, Dakota Fanning, Jon Bernthal and Vera Farmiga.
Directed by Neill Blomkamp, the film comes 15 years after BMW rolled out ‘The Hire,’ a series of eight online films starring Clive Owen as an “enigmatic driver for hire.” The series, which was released over two seasons from 2001-2002, received more than 100 million views despite the fact that it debuted pre-YouTube, according to the brand.
It also won a number of awards following its debut, including the inaugural Titanium Lion at the Cannes International Advertising Festival.
In ‘The Escape,’ Owen will reprise his role as “The Driver.” The film, which will debut on Oct. 23 at BMWFilms.com, is being presented “as an homage to the 15th anniversary of the original BMW Film series.”
Aside from Owen, BMW also brought back creative director Bruce Bildsten, executive producer Brian DiLorenzo and creative consultant David Carter to work on the film. A sneak peek of ‘The Escape’ is currently running online ahead of the film’s premiere next month.