Not-for-profit organisation Bacs has nabbed The Drum's Ad of the Day crown with a smooth spot promoting its current account switch guarantee.
Part of an integrated campaign created by Engine, the spot is fronted by none other than the Switch Guarantee Guy – an ultra-smooth all-singing all-dancing character.
He brings to life the benefits of the company's current and bussiness account switch service through an an adaptation of Isaac Hayes’ classic ‘Shaft’ theme tune. The new arrangement was conducted by composer John Altman and performed specially by a 25-piece orchestra at Angel Studios.
Peter Cattaneo, director of The Full Monty, directed the ad. It will run in 40-second and 20-second versions across all major commercial TV channels throughout September.
"This campaign marks a real step-change for Bacs, moving from awareness-driven advertising to a marketing campaign that builds confidence and trust in the service," said Steve Aldridge, executive creative director of Engine. "We think it’s a really interesting and powerful way of bringing the service to life."
Click on the image below to watch the film in full.
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