The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Creative Creative Works Ad of the Day

Ad of the Day: Bacs introduces the musical stylings of the 'Switch Guarantee Guy' to woo customers

Author

By Rebecca Stewart, Trends Editor

September 20, 2016 | 2 min read

Not-for-profit organisation Bacs has nabbed The Drum's Ad of the Day crown with a smooth spot promoting its current account switch guarantee.

Part of an integrated campaign created by Engine, the spot is fronted by none other than the Switch Guarantee Guy – an ultra-smooth all-singing all-dancing character.

He brings to life the benefits of the company's current and bussiness account switch service through an an adaptation of Isaac Hayes’ classic ‘Shaft’ theme tune. The new arrangement was conducted by composer John Altman and performed specially by a 25-piece orchestra at Angel Studios.

Peter Cattaneo, director of The Full Monty, directed the ad. It will run in 40-second and 20-second versions across all major commercial TV channels throughout September.

"This campaign marks a real step-change for Bacs, moving from awareness-driven advertising to a marketing campaign that builds confidence and trust in the service," said Steve Aldridge, executive creative director of Engine. "We think it’s a really interesting and powerful way of bringing the service to life."

Click on the image below to watch the film in full.

Bacs: advert-body-1 by Engine

By Bacs

Overall Rating 5/5

Vote now

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Creative Creative Works Ad of the Day

More from Creative

View all

Trending

Industry insights

View all
Add your own content +