Energy company SSE has built on its women’s sports sponsorship strategy after agreeing a deal with the Scottish Football Association and Scottish Women’s Football governing bodies.
The partnership will see SSE become the official partner of Scotland’s women’s national team in a deal that gives it the naming rights to the Scottish Women’s Cup tournament.
While terms of the agreement have not been disclosed, The Herald has reported that the four year agreement is a six figure deal. The partnership will be in place for this year’s Scottish Women’s Cup final on 6 November and will, for the first time, award the winner of the cup prize money.
"We would like to thank SSE for its investment, which will significantly help us to realise our aim of ensuring every girl or woman who wants to play football has the opportunity," said Viv McLaren, joint chair of the Scottish Women’s Football.
SSE’s decision to sponsor Scottish Women’s Football marks a continuation of its strategy to invest in women’s sport. Earlier this year, the energy company became the title sponsor of the Women’s FA Cup.
When discussing SSE’s sponsorship strategy, Colin Banks, head of sponsorship at SSE, said the company recognised that women's sports was “a largely untapped market" and wanted to take the opportunity to apply its internal diversity and equality drive to its sponsorship activity.