Creative Work of the Week: WaterAid's 'Help Them Do Their Business' uses humour to highlight the dangers of living without a clean toilet

Wateraid ad of the week creative works

The Drum's readers have chosen WaterAid's 'Help Them Do Their Business' campaign as our Ad of the Week.

Shot mockumentary-style (a la Ricky Gervais' The Office) the tongue-in-cheek film tells the story of a boss who has sold the office loos to an internet startup, leaving her staff to build their own toilets on the office floor space.

The campaign has been designed to highlight the dangers faced by the one in three people living without access to a proper clean toilet. Taking a humorous slant on the hazards this creates, the clueless boss tells her staff to think of the DIY element of creating a new lavatory as a "team building exercise," before asking: "is Cholera, like, a 48-hour thing?"

Click on the image below to watch the video in full.

Overall Rating
5/5 Vote

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