MDC Partners hires Cheil's Lotta Malm Hallqvist to aid European growth

Lotta Malm Hallqvist

MDC Partners, which counts 72andSunny, The Media Kitchen, KBS Albion, CP+B, Kwittken and Anomaly among its agencies, has named Lotta Malm Hallqvist as its first managing director, chief marketing officer in Europe to drive growth in the region.

Malm Hallqvist will also be asked to drive partnership opportunities while reporting to Bob Kantor, MDC's chief marketing and business development officer. This will create a centralised point of contact for the businesses located in Europe.

“Our global expansion has been a significant growth engine for MDC, as we continue to attract an elite set of ambitious, modern client and agency partners across Europe and beyond,” said MDC chairman and chief executive Scott Kauffman.

“With the addition of Lotta to our global team, we are committed to advancing our model in support of the global ambitions of our clients and agencies. Lotta has the experience and boundless entrepreneurial spirit to fortify MDC’s reputation in Europe, and to help us take full advantage of our distinguished proposition, which has resonated so positively in the market.”

She was previously at Cheil Worldwide where she held the role of president, global chief growth officer.

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