Carlsberg goes for craft look with simplified can design

Carlsberg

Carlsberg Germany has followed Budweiser and Coca-Cola with a pared back can design that it hopes will ' separate the wheat from the chaff' as independent breweries prove ever more popular on the shelves.

The minimalistic design removes some of the descriptive clutter from the can and emphasises the hop leaf on both the can and the tab and comes with a matte finish.

Designed by Swedish design agency Kontrapunkt, the new look aims to "distill the purity and quality of the product in a minimalistic and refined expression", as well as "represent the beer’s uniqueness and communicate the brand’s pioneering craft beer heritage.".

The new look can is available in Germany already and will roll out to other markets.

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