Running with retail: Channel Advantage rebrands to HPS Retail7

By Naomi Taylor | Client Services Manager

HPS Group

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September 15, 2016 | 2 min read

Marlow-based field marketing agency Channel Advantage launched its new corporate identity, and will now be known as Retail7.

The change for the agency, which was founded in 1994, embraces the ever-changing landscape of the retail sector and how it has now become a 24/7 industry.

The rebrand coincides with new research published by Verdict and British Land that reveals the true value of retail stores. It reveals that in 2015, some 89% (£278bn) of all UK retail sales touched a store, through physical sales, click & collect and online sales browsed in store. This is particularly relevant for the consumer electronics sector, with two thirds of sales relying on a store to occur.

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Tony Hall, MD of Retail7 commented: “The rebrand to Retail7 marks an exciting new chapter for us, at a time where the retail landscape is going through some of the biggest changes since its inception.

Online shopping has raised customer expectations dramatically in recent years. First, it was next day delivery. Now, it’s next hour delivery. If you can’t give someone what they want, when they want it, someone else will.

“Products need to be on the shelf, correctly priced, attractively displayed and well supported by an expert, every second of every hour. Now, it seems, every day is a Saturday. Our new name reflects the new landscape: Retail7 provides marketing support for clients and retailers that’s always on.”

Mark Cornwell, CEO of the HPS Group added: “Channel Advantage has been a fantastic addition to the HPS Group, and has allowed us to offer an end-to-end marketing and PR experience to our clients. The world continues to change in front of our eyes and we’re hugely looking forward to sustained success for Retail7 as they continue to adapt admirably to the ever-changing retail environment that we all consume daily.”

Retail7 has been providing expert advice and increasing retail sales for technology brands for 22 years, with clients such as Microsoft, HP, Intel, Panasonic, Bose and Huawei. The agency currently provides field sales support through staff training and the promotion and sales of clients’ products within retail across the UK&I.

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