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NBC boss Steve Burke hails the Rio Olympics as a 'tremendous success' after seeing ad sales soar

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By Tony Connelly | Sports Marketing Reporter

September 15, 2016 | 3 min read

NBC has hailed the Rio Olympics as a “tremendous success” after seeing a 20 per cent increase in its ad sales, which yielded over $250m in profit.

Steve Burke, NBC Universal’s chief executive, revealed the figures at the Bank of America Merrill Lynch Media, Communications and Entertainment Conference where he said the Rio Games generated a 20 per cent increase in ad sale volume compared London 2012.

The profit made from Rio is more than double the $120m it made at London four years ago and, as Burke noted, was a stark contrast to the NBC-produced Olympics of yesteryear which could cost the network as much as $200m over the course of the 17 day event.

NBC Olympics

NBC Olympics

NBC’s asking price for a 30-second ad during primetime the Olympics was reportedly set at around $1m and according to Burke advertisers “can't wait to come back in Korea and Japan for the next two Olympics."

Comcast- parent company for NBC-is expected to revealed more detailed information about NBC’s Olympics results on 25 October when it will report its third quarter earnings.

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