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NBC boss Steve Burke hails the Rio Olympics as a 'tremendous success' after seeing ad sales soar

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By Tony Connelly, Sports Marketing Reporter

September 15, 2016 | 2 min read

NBC has hailed the Rio Olympics as a “tremendous success” after seeing a 20 per cent increase in its ad sales, which yielded over $250m in profit.

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NBC Olympics

Steve Burke, NBC Universal’s chief executive, revealed the figures at the Bank of America Merrill Lynch Media, Communications and Entertainment Conference where he said the Rio Games generated a 20 per cent increase in ad sale volume compared London 2012.

The profit made from Rio is more than double the $120m it made at London four years ago and, as Burke noted, was a stark contrast to the NBC-produced Olympics of yesteryear which could cost the network as much as $200m over the course of the 17 day event.

NBC’s asking price for a 30-second ad during primetime the Olympics was reportedly set at around $1m and according to Burke advertisers “can't wait to come back in Korea and Japan for the next two Olympics."

Comcast- parent company for NBC-is expected to revealed more detailed information about NBC’s Olympics results on 25 October when it will report its third quarter earnings.

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