The MCCY retains Ogilvy & Mather Singapore to help citizen's sense of belonging
The Ministry of Culture, Community and Youth (MCCY) in Singapore have retained Ogilvy & Mather as its agency of the record.
MCCY
The new contract was announced following a competitive pitch which will see O&M continue to build a 'cohesive and vibrant society' in Singapore and to deepen the sense and identity and belonging of the country's citizens.
As a result of its appointment, O&M will be tasked with conceptualizing and driving integrated digital communities until the end of August 2017.
“We are happy to partner O&M to continue inspiring the Singapore spirit, and engaging our citizens in making Singapore home. O&M has demonstrated creative insights, digital expertise and a good understanding of our objectives,” said Tangie Kay, deputy director, of marketing communications, Resilience Division, MCCY.
The MCCY was established four years ago in order to engage citizens through the arts and sports, promoting volunteering and philanthropy in the process.
Chris Riley, group chairman, Ogilvy & Mather Singapore, added: “We are proud to be working with MCCY to champion the values and beliefs that define and unite Singapore as a nation. We embarked on this journey with MCCY three years ago with the SG50 thematic campaigns as the Creative Agency of Record, and look forward to fresh ways of connecting with Singaporeans through engaging digital content and platforms.”