Salesforce boosts social offering with Facebook Lead Ads automation
Salesforce Marketing Cloud has announced that it will bolster what it can offer to advertisers by adding direct lead automation from Facebook to its cloud.
Salesforce boosts social offering with Facebook Lead Ads automation
The move, confirmed by the company at Dmexco, means customers will be able to engage with ads and offers they like quickly and companies will be able to receive leads automatically which will then be fully populated into Sales Cloud.
Designed to enable a "a frictionless, one-click experience," for consumers the product will integrate with Facebook's Lead Ads format, which make the mobile signup process easier for users automatically populating contact information that people have handed over to the social network, like email addresses and phone numbers.
The new addition to Sales Cloud's advertiser toolkit will let brands find new prospects on Facebook which will be similar to their "most loyal" existing customers, and target those audiences via Facebook's Lead Ads format. It will also input the flow of customer information from Facebook directly into Sales Cloud, which the company believes will make it easier for sales teams to highlight key opportunities.
Salesforce is one of Facebook's marketing partners across adtech, content marketing, community management and audience onboarding. Lead Capture for Sales Cloud will be generally available at no additional cost to all Sales Cloud customers via the AppExchange following the Dreamforce 2016 conference in October.
"The shift to mobile creates challenges for acquisition campaigns," said Will Platt-Higgins, vice-president of global accounts for Facebook. "Lead Ads help businesses efficiently reach and capture intent from every person interested in their services, and this integration with Sales Cloud makes it easy to follow up, gain new customers and manage those relationships."