Procter & Gamble has appointed Mondelez executive, Gerry D'Angelo as its new global media director, making him the company's second high-profile departure after its global media chief Bonin Bough left last month.
D'Angelo, currently the top European media executive for Mondelez International, will take up the newly created role of global media director at P&G and will report to vice president of VP-worldwide brand operations Doreen Bayliff, according to Adage.
The move is part of P&G’s promise to hire more talent from outside the company and will see D'Angelo oversee the world’s biggest media budget. For the fiscal year ending June 2015, the US multinational consumer goods company spent $7.2bn on advertising, which represents 11 per cent of its $65.3bn in global sales.
"We welcome Gerry D'Angelo to the P&G family in our quest to be out front in our brand-building media capabilities," said global brand officer,Marc Pritchard in a statement. "He is a highly experienced and effective media executive with a great track record."
D'Angelo added: "I look forward to partnering with world-class marketing professionals and agency partners to harness data and technology into game.”
D'Angelo will bring with him his experience of handling global partnerships with Google and Facebook during his seven years within the company's media team.