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Morning Bulletin: Re-energized Bunny, GCHQ’s ‘national firewall’ & Telegraph digital push

Morning Bulletin: Re-energized Bunny, GCHQ’s ‘national firewall’ & Telegraph digital push

We power up this morning with the Energizer Bunny which is to be given a modern makeover just as GCHQ seeks to power down a raft of mushrooming malicious websites seeking to infect British computers with malware. Elsewhere we look at Telegraph Media Group’s search for a new agency to take on its digital media business.

Telegraph Media Group is reportedly in discussion with several agencies keen to pick up its digital media business, according to Campaign, as the title seeks to reshape its online message.

The Energizer bunny is being given a makeover after 27 years with AdWeek revealing that the pink mascot is to be anthropomorphised to improve engagement with a new generation of consumers.

The Times picks up on an interesting bid by GCHQ to build a ‘national firewall’ that would help to block malicious sites used to distribute malware from every home in Britain. The National Cyber Security Centre will be tasked with defending the nation from organised crime and hostile states.

Samsung has announced that it is to cap the charge of batteries in its flagship Galaxy Note 7 smartphone at 60 per cent across South Korea in a bid to tackle a spate of fires in the devices and contain the negative PR arising from the furore.

The World Anti-doping agency has pointed the finger of blame at Russian hackers for the theft and publication of a tranche of personal data relating to US Olympic athletes; including those of tennis sisters Serena and Venus Williams.

The Guardian states that BBC chair Rona Fairhead is to quit just four months after being reappointed by David Cameron after new PM Theresa May indicated that she would have to apply again for the governance role.

Snapchat has begun to ramp up its ad targeting strategy with the introduction of three new products designed to allow marketers to match data anonymously with Snapchat’s own and enable marketers to target users who consume specific videos or who exhibit similar behaviours to their desired audience.

Flush with the success of a captivating courtroom drama domestic violence plotline, The Archers has appointed former Sky executive Huw Kennair-Jones as the new editor for the long running BBC Radio 4 drama.

The Wall Street Journal reports on an ‘aggressive’ sales push by America’s number two cigarette brand, Newport, with promoters doling out coupons at concerts, bars and convenience stores which allow the recipient to purchase a packet of cigarettes for just $1.

Retail Week reports on a shopping centre renaissance with demand for out of town space set to hit a four year high in 2017 as retailers clamour new and revamped spaces to showcase their goods.

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