Manchester City promise to 'reinvent the fan experience' through partnership with humanoid robotics firm

Manchester City Ubtech Robotics

Manchester City have partnered with a Chinese humanoid robotics firm, Ubtech Robotics, in a new sponsorship agreement which the club promises will use pioneering technology to revolutionise fans’ experience both in-stadium and online.

The new global partnership will include a suite of co-branded Ubtech products that will feature in behind the scenes content across Manchester City’s digital channels, at selected home fixtures throughout the season and as part of exclusive fan competitions.

Bringing Ubtech on board as a sponsor is a continuation of Manchester City’s marketing strategy which has been among the most digitally progressive in the Premier League from live VR streams of matches to apps connected to stadium cameras allowing fans to take selfies.

“Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership,” said Tom Glick, chief commercial officer at City Football Group.

“At Manchester City, we have a growing repertoire of partners who enable us to connect with our global fanbase in unique and ground-breaking ways. We are delighted to welcome UBTECH to the family and to have the opportunity to introduce our fans in Manchester, China and beyond to their exciting product range and the never before seen content and experiences this partnership will deliver.”

Ubtech Robotics founder and chairman, James Zhou, added: “The unique partnership between UBTECH Robotics and Manchester City will bring cutting edge robotics technology and sports marketing together.

“Ubtech Robotics focuses on bringing intelligent consumer robots to every home in the world and creating a more intelligent, humanized lifestyle for all. With Manchester City, we look forward to bringing the excitement of intelligent robots and “beautiful football” together for all to enjoy.”

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