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By Tony Connelly | Sports Marketing Reporter

September 13, 2016 | 2 min read

Totaljobs has launched a new campaign starring a genuine jobseeker, Jamie Mudle, with the aim of helping him find a job in the process.

The job board company have invested £1m in helping Mudle find employment and will make him the face of the campaign which will be supported by out of home advertising in and around London as well as across the UK via social media and the Totaljobs website.

Totaljobs will use its tools and tech to match Jamie with relevant jobs and in the process will work with industry experts, including star of The Apprentice, Claude Littner, to improve his CV and interview skills.

Mudle was chosen following a thorough selection process which started with Totaljobs contacting more than one million active jobseekers on its website. Following a number of castings, Jamie was chosen due to his outgoing and relatable personality, his previous employment history and his personal struggle with finding employment – all of which Totaljobs felt perfectly personified the issue of youth unemployment.

The campaign was devised and executed by integrated creative agency, VCCP, and ties in with research released from Totaljobs as part of the #MillionPoundJamie campaign which found that jobseekers are spending up to £1.44 billion a year on their job hunt.

John Salt, group sales director at Totaljobs, said: “This is an exciting venture for us, and is the first time that we’ve invested in out of home advertising since January 2013. Not only are we investing in media to get Jamie noticed, but through our network of experts we’re also providing the ultimate career coaching programme to build his confidence and make sure he’s presenting the best possible version of himself to prospective employers.”

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