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Jason Day Golf Nike

Jason Day set to join Tiger Woods and Rory McIlroy as Nike athlete

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By Tony Connelly, Sports Marketing Reporter

September 13, 2016 | 2 min read

Nike is reportedly close to agreeing terms Jason Day to a new endorsement deal which will reportedly see the world number one golfer earn over $10m per year.

Jason Day

Jason Day

Day will wear Nike shoes, apparel, and hat during competition and joins Tiger Woods and Rory McIlroy in wearing the famous swoosh.

The news of Day’s signing comes just weeks after Nike announced that it would no longer make golf equipment, a decision which is understood to have played a large part in its ability to sign the Australian.

Day recently renewed his partnership with equipment supplier TaylorMade which would likely have seen him being paired with Adidas as has been the case with many other golfers — however Adidas recently announced that it was selling off its golf business.

The arrival of the 2016 PGA Tour Players Champion will serve as a major boost to Nike who have not had one of their golfers win a major in the last eight attempts.

It is also a significant move for Nike’s battle against Under Armour given that Nike is one of the few companies whose deals are head-to-toe exclusives and not fragmented.

Jason Day Golf Nike

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