Adidas' global director of PR & social media (Football) Alan McGarrie has been snapped up by brewer Tennent Caledonian to take on the role of head of UK brand marketing.
McGarrie will be tasked with leading brand marketing activations for Tennent Caledonian/ C&C Brands, which include Tennent’s Lager, Magners Cider, and premium Belgian beer Heverlee.
Paul Condron, UK marketing director commented: “We are delighted that Alan has joined the team and look forward to working with him to drive development of our UK portfolio of beer and cider brands.
"Alan brings great experience with global brands, delivering world class programmes and impactful marketing partnerships. We welcome Alan to the team at what is a very exciting time for our brands and our business.”
McGarrie played a lead role in adidas’ global football campaigns including the 2014 FIFA World Cup and the recent UEFA EURO 2016 tournament in France.