German domestic appliance giant Miele has launched a new campaign in which it convinces three celebrity chefs; Monica Galetti (MasterChef star and owner of Mere); Sven Hanson-Britt (Hardley Hill Farm) and Anna Hansen MBE (The Modern Pantry), to open up their own homes for a series of films.
Devised by Mr. President the three films will showcase ‘chef inspired kitchens’ to the wider public by giving one prospective kitchen buyer a tour of their own unique creations and high performance cooking.
Laura Jordan Bambach, creative partner at Mr. President commented: “Miele is not only innovative in appliance technology but in its approach to marketing. This campaign goes beyond demonstrations and bring the products to life so that consumers see the potential for culinary excellence in their own home.”
The campaign launches today (12 September) across digital media, paid social and press together with a custom partnership with Houzz, the interior design hub.
Creative - Sarah Hardcastle and Elliott Shiels
Creative Partner - Laura Jordan-Bambach
Account Director - Jason Melhuish
Managing Partner - Claire Hynes
Planning Director - Naomi Dunne
Head of Production - Jon Clarke
Director - Matt Roberts
Production Company - Truck Films
Editing & Post Production - Truck Films
Marketing and Retail Sales Director - Dominic Worsley
PR and Consumer Marketing Manager - Zoë Carter
Social Media and Content Manager - Claire Ratnam