Modern Marketing

Miele cooks up a treat with celebrity chef-led campaign

By John Glenday | Reporter

Mr President


miele article

September 12, 2016 | 3 min read

German domestic appliance giant Miele has launched a new campaign in which it convinces three celebrity chefs; Monica Galetti (MasterChef star and owner of Mere); Sven Hanson-Britt (Hardley Hill Farm) and Anna Hansen MBE (The Modern Pantry), to open up their own homes for a series of films.

Devised by Mr. President the three films will showcase ‘chef inspired kitchens’ to the wider public by giving one prospective kitchen buyer a tour of their own unique creations and high performance cooking.

Laura Jordan Bambach, creative partner at Mr. President commented: “Miele is not only innovative in appliance technology but in its approach to marketing. This campaign goes beyond demonstrations and bring the products to life so that consumers see the potential for culinary excellence in their own home.”

Miele chef ad

Miele chef ad

The campaign launches today (12 September) across digital media, paid social and press together with a custom partnership with Houzz, the interior design hub.

Mr President

Creative - Sarah Hardcastle and Elliott Shiels

Creative Partner - Laura Jordan-Bambach

Account Director - Jason Melhuish

Managing Partner - Claire Hynes

Planning Director - Naomi Dunne

Head of Production - Jon Clarke

Prod Co.

Director - Matt Roberts

Production Company - Truck Films

Editing & Post Production - Truck Films


Marketing and Retail Sales Director - Dominic Worsley

PR and Consumer Marketing Manager - Zoë Carter

Social Media and Content Manager - Claire Ratnam

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