Heineken call in José Mourinho and Guy Ritchie for Champions League 'Prep Talk'
The 90 second spot is part of Heineken’s ‘Champion the Match’ campaign and launches in over 90 countries today (13 September) to coincide with the start of the 2016/17 Champions League season.
In the ad Manchester United boss and two-time winner of the Champions League, Mourinho, delivers an inspiring address to fans across the globe, urging them to prepare for match night, regardless of what time zone and part of the world they are in.
Gianluca Di Tondo, senior global director at Heineken, said; “Preparing for Uefa Champions League match night makes the experience even better. With a little bit of thought and effort, fans and their friends will have a greater experience. But sometimes a little inspiration is needed, and who better to motivate them to ‘Champion the Match’ than José Mourinho.”
Mourinho added: " Filming the Prep Talk was a new, and very enjoyable, experience. Guy Ritchie is a great coach, and definitely got the best out of me.”
The new campaign was created by Publicis Italia and marks the 11th year of Heineken's sponsorship of the tournament. The campaign will include global and regional variations of the film to suit different fan viewing behaviour around the world. This includes bespoke break and match bumpers, as well as promo tags.