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Marketing ESPN Fantasy Sports

ESPN football fantasy app is sidelined on opening day of football season


By Laurie Fullerton | Freelance Writer

September 12, 2016 | 2 min read

The National Football League (NFL) has once again kicked off but for Fantasy Football app loving fans, the ESPN Fantasy football app crashed just before kick off for many National Football League games and was down for four hours.

NESN app
ESPN fumbles

Users were unable to access their rosters or scores which caused a Twitter frenzy and the issuing of an apology to all ESPN fantasy users. The fantasy football product on ESPNs' fail on opening day was a major gaff for the sports media giant which called its product 'the industry's no. 1 fantasy football game.' Prior to the new season, ESPN had updated the app for iOS and Android users featuring a new design, visuals, animations, home screen and more. The twitter comments and gifs. that followed were more of a public relations embarrassment for ESPN who issued an apology.

The Fantasy Sports Trade Association (FSTA) estimated that nearly 58 million people in the U.S. and Canada played fantasy sports in 2015 — and that number has likely grown for 2016.

Fantasy football is a competition in which participants select imaginary teams from among the players in a league and score points according to the actual performance of their players.

An American Express study last year found that 74.7m Americans planned to play fantasy football. FSTA also estimates that the average player spends $556 per year on fantasy sports. It’s unclear exactly how many total ESPN Fantasy Football users there are this year, but ESPN counted more than 1.75 million teams drafted during a 28-hour fantasy football marathon in August.

Marketing ESPN Fantasy Sports

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