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Burger King will promote its new Cheetos Chicken Fries during Monday Night Football

When you get an opportunity - reach for it. Such was the case for digital creative agency Code and Theory this week, whose first-ever TV spot will air tonight during Monday Night Football.

The ad, which announces Burger King's new Cheetos Chicken Fries, replicates a typical post-game press conference in major league sports but in this case features a post-game press conference starring Chester Cheetah and Burger King's King.

In typical football fashion, as the key players are being bombarded by questions, Cheetah and King say very little - much like a coach, player and press conference after an NFL game.

The spot was created in partnership with Burger King's global agency of record David.