Providing early access to the first few episodes of a new series by premiering them online has become rather common in the past few months. European culture channel ARTE followed that trend, but chose a slightly different approach by letting the audience “work” for it.
To watch the first episode of the upcoming three-part miniseries "Au-delà des murs" ("Hinter den Mauern" / "Beyond The Walls") before its TV premiere, viewers have to complete an escape game on the website.
The series, produced by Lincoln TV in association with ARTE France, revolves around a young woman named Lisa, who inherits a house in mysterious ways and finds a horrifying labyrinth of doors and hallways in it. Similar to Lisa, players must make their way through a haunted house and find the “red door” in order to escape. On their way, they must complete various tasks such as finding a specific book in a library or solving a puzzle before time runs out and the lights go out.
In between the tasks, players are presented with short video clips of the house and a terrifying background music. That atmosphere of fear and horror get players right into the mood for the first episode of the series, which they can access when completing the game in time.
"Au-delà des murs" premieres on ARTE on September 22nd, 2016.
Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.