Yahoo has launched its full service content studio Storytellers in the UK, following its opening in the US in June this year, to help advertisers better reach their target audience.
The studio will provide UK brands and agencies with data-led content marketing services that leverage Yahoo’s editorial expertise, data and native advertising and content marketing on Tumblr.
Advertisers will be able to access a full suite of capabilities to build content marketing strategies including content services, premium video, influencer activations across social platforms and partnership extensions.
Yahoo Storytellers works by coming content, data and technology and will help brands to identify consumer insights and inform what type of content opportunities they should pursue to reach their target audience.
Nigel Clarkson, UK MD of Yahoo said: “Brands are increasingly looking for optimum ways to create and distribute content marketing, and with Yahoo Storytellers we’re offering a better way for them to create powerful content that’s informed by data and engages the right audience. Based on the powerful combination of content, data and technology, Yahoo Storytellers helps marketers to successfully develop, distribute, and measure premium branded content that meets consumer’s high expectations and drives engagement."