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Digital Transformation Rakuten Luxury partners with Rakuten Marketing to grow Asia Pacific business


By Charlotte McEleny | Asia Editor

September 8, 2016 | 3 min read

Luxury online retailer is hoping to expand its business in Asia Pacific and has taken on Rakuten Marketing to help drive this through digital marketing.


Stylebop hires Rakuten to grow in APAC

The Germany-based business launched in Australia and Japan as its first markets in APAC and has selected affiliate marketing primarily as its tool for growth.

In order to retain its premium brand and the designers that it stocks, such as Valentino, Alexander McQueen, Fendi and Balmain, is only choosing to appear on premium content and fashion websites.

According to and Rakuten, affiliate marketing is often seen as discount-driven but both businesses are keen to dispel this as a myth.

Hanna Tuchnitz, online marketing manager,, said: "Our aim to break into APAC through Affiliate Partnerships is rapidly becoming a huge success; we have seen constant growth across all KPIs and gained many new valuable publishers.

"Rakuten Affiliate Network is making vast leaps towards our objectives through fantastic account support and common understanding of how we can grow customer reach globally, while retaining our core brand values."

The brand’s initial activity focused on the Japan and Australian market but wider APAC growth is planned.

Digital Transformation Rakuten Luxury

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