Manchester United has enhanced its sponsorship relationship with Apollo Tyres extending it beyond the regional confines of the UK and India, a deal which was inked in 2013.
Apollo Tyres now enters its second three-year term of sponsorship, becoming the Official Tyre Partner of the club covering 100 countries across Asia, the Middle East and Africa.
During the deal, the partnership saw two ‘Go the Distance’ football pitches made from recycled tyre rubber, one outside Old Trafford and another in Powai, Mumbai.
Richard Arnold, Manchester United, managing director, said: “Over the past three years, we’ve been impressed with how Apollo has taken opportunities after partnering with us. The company has supported our international events, especially in India. It has helped empower communities during its growth, and has been able to see first-hand what can be achieved when working with us. That has included greater exposure of Apollo’s brand.
“Taking this partnership to more countries has enabled Apollo to broaden its range of consumers, and it has worked hard to engage compellingly with these new audiences. I’m delighted to say that today this journey has reached its natural conclusion with Apollo joining our family of global partners.”
Marco Paracciani, chief marketing officer of Apollo Tyres, said: “The three-year association with Manchester United has supported our business expansion plans especially in India, Middle East, South East Asia and Africa. Our various campaigns have helped us connect with young people, increasing awareness of brand Apollo and customer acquisitions in these regions.”