Social and content agency Lost Boys is poised to integrate with its parent company DigitasLBi. The move comes as the owner of the pair, Publicis Groupe, moves towards 'Power of One model' in order to enable clients to access the right skills and expertise from their agencies.
The new structure will see Lost Boys, which launched two years ago, pool together with DigitasLBi to drive delivery of social and content as part an improved data-driven proposition. Existing Lost Boys clients will now have access to DigitasLBi’s full suite of services, with the transition taking place over the next month.
The current Lost Boys team will continue to work within DigitasLBi. Chief executive Jonathan Akwue will remain part of DigitasLBi’s UK executive team, driving forward the delivery of best-in-class connected content solutions in the UK and internationally, while managing director Liza Durge will take on leadership of key international accounts.
"We’re very pleased with the growth and success of Lost Boys - the team has delivered outstanding results for our clients," said Ewen Sturgeon, chief executive officer, International, DigitasLBi.
"Since launching the agency two years ago, we’ve identified a need to deliver at scale social and content as part of our core offering, so we have unified the two different units. Lost Boys clients can now benefit from DigitasLBi’s full stack of services, from innovation through to commerce, while our DigitasLBi clients will now have easy access to a significant industry-leading social and content team."
Earlier this year, Lost Boys enlisted Engine's former global integrated business partner, Jonathan Akwue, to the new role of chief executive, UK.