From next year, Gemma Greaves, managing director of the Marketing Society will become chief executive of the Marketing Society, succeeding Hugh Burkitt who has held the role for 13 years.
Burkitt will instead take on the role of global ambassador, a new position that will aid Greaves in promoting the organisation around the world. This will see him lead a five year international strategy with the ambition to create 10 global hubs by 2020.
“Being CEO of the Marketing Society has been a great privilege and the past 13 years have flashed by, but after nearly a decade of working in partnership with Gemma, I think it is time to let her take full control of the global expansion that she has led so effectively. I will continue to work for the Society - with the specific task of developing our Excellence Awards internationally,” said Burkitt.
Greaves will continue to pursue the organisation's ambition of raising to profile of marketing within business