Liverpool FC’s new official timing partner, Holler FC, failed to endear itself with the club’s supporters after it ridiculed Liverpool for their lack of league titles in recent years, just hours after the deal was made public.
Earlier in the day the Premier League club took to twitter to announce its new three year deal with the UK-based watch brand. Holler FC subsequently retweeted the message and changed its Twitter bio to read: “The official timing partner of Liverpool football club."
— Liverpool FC (@LFC) September 6, 2016
Hours later the brand weighed in on Manchester United forward Marcus Rashford’s performance in his England under 21s debut. It tweeted a picture of the 18 year-old striker with the caption: "When Arsenal last won the league Marcus Rashford was 6-years-old. When Liverpool last won it his dad was 10."
The tweet from a seemingly newly adopted Twitter account was quickly deleted but screen shots of the message were taken and Liverpool fans were quick to voice their disapproval of the jab.
— HarryLFC (@001Haz) September 6, 2016
@LFC@HollerFC prob best they're spoken to about their tweets then... Disgrace pic.twitter.com/zKo1Myzvvb — Andrew McGoff (@KloppGoff) September 7, 2016
Despite speculation around the legitimacy of the new Holler FC Twitter account in relation to the Holler brand has since circulated. However the @Holler_Soul twitter account, which has over 19,000 followers, had promoted the launch of the Holler FC division in its Twitter background page which read: "Coming soon at HollerFC.com". This has since changed but a screenshot of the old background can be seen below.
The Drum has reached out to Holler for clarification and will update this story when the brand issues a response.