The Drum celebrates Singapore’s innovative culture with inaugural agency guide
The Drum launches its first version of its Singapore Innovative Agencies Guide last week at an event that attracted some of the city state's finest marketing minds, shown in the gallery below.
The Drum's inaugural Singapore Innovative Agency Guide
The guide, a print and digital resource to show marketers some of the most innovative agencies in the country, was published this week online. A full list of The Drum's Singapore Innovative Agencies Guide can be found here.
Also in the guide was a Q&A with industry experts about the nuances and opportunities in the Singapore marketing ecosystem.
At the event The Drum welcomed the IAB Singapore’s Miranda Dimopoulos, former Airbnb marketer Matthias Schuecking and Teads SVP for APAC Christian Guinot to discuss some of the issues and opportunities for agencies in the country.
The panel agreed that more effort needed to be placed on digital creative, rather than trying to reshape creative meant for traditional channels. They also said that there was a lot of opportunity in the market but client spend, and what agencies and suppliers charge for services, needed to match that opportunity.
The Drum Singapore Innovative Agencies Guide was supported by headline sponsor Teads and supporting Sponsor The IPA.
The Singapore Innovative Agency Guide Party
