Veggie Pret pop-up sets down roots after trial success, eyes launching more vegetarian stores

Pret A Manger has announced it will continue what was supposed to be its month-long vegetarian pop-up shop - Veggie Pret - after sales remained strong well beyond the honeymoon period.

Veggie Pret

The company has announced that the shop in Soho will remain open – with plans to court opportunities to launch more vegetarian stores “if we can,” according to Pret chief executive Clive Schlee.

On the decision he said: “After the massive hype of the first few weeks, sales at Veggie Pret are still well up on where they were before the conversion.”

He attributed the shop’s success to a general trend that the “plant-based diet is gathering momentum, especially among millennials. Vegetarians and vegans are an articulate and social media-savvy group”.

In the aftermath of the test the company says it received more than 20,000 comments from the public providing feedback. Interestingly, the store’s challenge was to increase the appeal of vegetarian food – especially as 50 per cent of its customers admitted they are regular meat eaters.

On future stores, he concluded: “We are now debating where to open the second Veggie Pret. The odds are that it will be a visible corner in the City of London, where we can convert an existing shop to a pop up.”

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