Singapore has developed into the central hub for marketing in APAC, with many major brands now based in the city state. Add to this a government committed to a smart city mandate, and it is one of the most exciting places to be working in the industry today. The Drum takes a look at 20 of the most innovative agencies operating on the island, including Nurun.
Having opened in Singapore in May 2015, the Publicis Worldwide-owned design and technology consultancy Nurun delivers digital services and platforms to serve and engage users as it endeavors to challenge and change mindsets, with everyone at the agency empowered to offer ideas and drive innovation. Within the Singapore operation, each member of staff is seen as an expert and specialist, whether in UX, human-centric design or technology, but work collaboratively in order to deliver impactful solutions.
“The process ensures that everyone in the team has a voice. When clients are open and the right stakeholders and team are involved, opportunities and solutions come to the surface very quickly,” reveals Joanne Theseira, Nurun’s general manager in Singapore.
Regular agency and client workshops help it to discover new business, products and service delivery mechanisms, while ethnographic research is conducted to match insights to culture. The agency has also partnered with various universities to provide different perspectives and access to skills like product engineering, complex data modelling or rapid prototyping.
Among its work, the agency was tasked earlier in the year with working alongside sister-creative agency Saatchi & Saatchi to service Mead Johnson Nutrition’s digital needs.
On the future of business innovation in the country, the agency believes it is witnessing the beginning of a ‘technopreneurship’ model – where traditional businesses are partnering with startups to come up with new products or services that change the way people live. “This shift will see Singapore maturing into an innovation hub for south-east Asia – a strong base from which many regionally-based startups will operate from,” predicts Theseira.
This article was originally published in the Singapore supplement of The Drum and is available for free on The Drum app which can be downloaded from the Apple App Store and Google Play.