Why TiVo is now selling its software to other companies like Virgin Media and RCN

The Rovi Corporation just completed acquiring TiVo and rebranded itself to keep the TiVo name. Just days after the acquisition was finalized, Found Remote's Natan Edelsburg caught up with Michael Hawkey, senior vice president and general manager of user experience for TiVo. Now TiVo is moving beyond just the set top box and making sure their superior software is implemented by other media companies.

An interview with Rovi Corporation Senior Vice President and General Business Manager of the Discovery Business Group Michael Ha

Hawkey's team is responsible for TiVo's UI (whether it's a box, or mobile app, or streamer). He described how TiVo now sells their software to companies like Virgin Media and RCN. "They want it for DVR recording, multi-room systems and more," he explained. They announced their new Hydra system at IBC.