MPP Global: We helped Sky Now lower churn from 9% to 2%
MPP Global is the creator of a cloud platform for media companies seeking to identify, engage and monetize their digital audiences. With clients such as The Times, Sky, Daily Mail and more, the eSuite allows organizations to maximize and monetize their content.
Julian Morelis, MPP Global's CCO, spoke with Found Remote's Natan Edelsburg about the challenges OTT platforms are facing. He said their platform can predict churn (the rate at which customers cancel) with 90% accuracy and they even helped Sky Now reduce churn from 9% to 2%.
An interview with MPP Global COO Julian Morelis
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up