The Drum Awards for Marketing - Extended Deadline

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By Haley Velasco, Freelance journalist

September 15, 2016 | 2 min read

One-third of all smart TVs contain Giraffic's Adaptive Video Acceleration software as of 2015, according to The Times of Israel. At IBC this week, the company even released a new SDK to make it even easier to integrate their technology.

The Israeli-based company was created to deliver faster download speeds, higher resolution, higher and consistent service quality and a client only solution. Through their software and their partnerships with companies such as Samsung, who incorporated the technology into their smart TVs in 2015, Giraffic looks to provide broadcast quality to all forms of media, including an expansion into OTT offerings in 2016. Found Remote's Natan Edelsburg interviewed Product Marketing Director Ravid Hadar at IBC 2016.

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