The chances are, if you haven’t yet heard about intent-based marketing, or what it can do for your brand or agency, you will do so soon. Many practitioners are already touting the benefits of using intent as a powerful marketing tool, particularly in a digital and increasingly mobile world.
But what is it, how do you do it, and how can brands benefit from intent-based marketing? The Drum has partnered with specialist Intent Marketing Platform, iotec, to provide an easy-to-understand introduction to the subject and pinpoint opportunities for brands and agencies alike.
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