A woman sensually eating of a 65p chocolate bar. The bumbling dad who’s never used a dishwasher. It’s 2016, and these kind of stereotypes are still alive and well in the ad industry.
So if you could kill just one, which would it be? The Drum is lining up the worst culprits and is opening them up to the public firing line.
We’ll publish an analysis of the winning losers on 26 September, ahead of the Advertising Association's Last One Standing event. Hosted at Google, the panel discussion will be hosted by our editor-in-chief Gordon Young and feature the likes of Direct Line Group and OMD.
Ian Barber, director of communications at the Advertising Association, said: "Last One Standing is a chance for future leaders to chew on the issues that affect us all. We've gone head-to-head on topics as varied as the ad campaigns that changed the world, and how advertising can become truly diverse.
"It's a great way to reflect on the role, rights and responsibilities of advertising which - whether you work in brands, media or agencies - matters to us all."
Here are some ideas from us…
"Man doesn’t know how to do anything domesticated because he is a man"
"Sexy woman is mysterious; sexy man manages to snare her at end of ad"
"Teenage girl manages to live normal life while secretly being on her period"
And some rage from our Twitter followers…
— Emily Slee (@emsleee) September 6, 2016
@TheDrum cute animals and toilet roll #adstereotypespic.twitter.com/Jjz67AmwVx — Harvey Wilks (@harveywilks) September 6, 2016
— Rabin Mukerjea (@rabnm) September 6, 2016
.@thedrum Helpless, hapless, bumbling husbands and fathers #adstereotypes — Cindy Gallop (@cindygallop) September 6, 2016
— Stephen Marfleet (@sjmarfleet) September 6, 2016